Why so Dry? Why is natural hair so dry?

Why so Dry? Why is natural hair so dry?

Whether your hair strands are wavy, curly, kinky, S-shaped or Z-shaped, all those curves hinder your scalp's natural oils from reaching the ends of your hair.

Why so Dry?!?

Whether your hair strands are wavy, curly, kinky, S-shaped or Z-shaped, or combinationed; all those curves hinder your scalp's natural oils from reaching the ends of your hair.

 

Everyone's scalp produces lubricating oils, called sebum. However, the oil has a much more challenging time navigate its way down the zigs and zags, twists and turns of wavy, curly and kinky textured hair fiber.  

 

Without the natural oils coating and lubricating the hair, the fibers become very dry, brittle, dull and more prone to breakage...all the symptoms of a very DRY Life.  

 

OTHER CAUSES OF DRY HAIR

  1. The drying effects of popular hair products, take the mositure from our hair, over-worked, over-styled hair

  2. Haircolor & chemical treatments,

  3. Transitioning to natural.

  4.  Heat applicaiton and styling

  5. The drying effects of the elements (sun, wind and airborne pollutants) are robbing our hair of moisture and


These are all signs of a DRY HAIR TAKE OVER leading to breakage & slow-growth.

Hydrating vs. Moisturizing the Hair

What’s the Difference?

So many people don't know the difference and we use the words interchangeably, but they are very different and our hair pays the price for our miseducation.

Hydrating the Hair- The process of using humectants, proteins, amino acids and critical vitamins that penetrate the hair fiber infusing and improving the absorption of water and nutrients so that the hair holds and retains moisture.

Moisturizing the Hair- The process of using butters and oils to coat the OUTER surface of the hair fiber sealing and locking down the hair shaft so moisture can not get in or out of the fiber.  

Simply Put….FIRST you HYDRATE the hair to penetrate, absorb & nourish the hair from within. THEN you seal and lock down the hair shaft with a MOISTURIZER to keep the moisture in the hair.

 

 

 


★ Real Reviews

100% Entwine Results

289 reviews
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Love, love, love

This leave-In is amazing, I’ve been using this for about 3yes now. It’s so moisturizing, and my hair loves it. My daughter and I have went through 3 bottles in the last 2 months. When will you have more?????

The best hair masque.

Great product and will be buying again.

Good

I like this shampoo - but don’t like the smell. I also don’t love that it doesnt give that lather feeling. However, since using this product I feel like my dry scalp has decreased ( I also use the masque ).

Great Purchase

I love my recent purchase and will order again.