Why So Dry?

Dry Hair isn't Sexy on any Texture...

"We live a DRY LIFE…from head to toe…Our hair, DRY, and needing some love and affection.  If we can conquer our DRY Life issues, that’s one less thing we have to battle with in our life. "

Why so Dry?!?

Whether your hair strands are wavy, curly, kinky, S-shaped or Z-shaped, or combinationed; all those curves hinder your scalp's natural oils from reaching the ends of your hair.


Everyone's scalp produces lubricating oils, called sebum. However, the oil has a much more challenging time navigate its way down the zigs and zags, twists and turns of wavy, curly and kinky textured hair fiber.  

Without the natural oils coating and lubricating the hair, the fibers become very dry, brittle, dull and more prone to breakage...all the symptoms of a very DRY Life.  


  1. The drying effects of popular hair products, take the mositure from our hair, over-worked, over-styled hair

  2. Haircolor & chemical treatments,

  3. Transitioning to natural.

  4.  Heat applicaiton and styling

  5. The drying effects of the elements (sun, wind and airborne pollutants) are robbing our hair of moisture and

These are all signs of a DRY HAIR TAKE OVER leading to breakage & slow-growth.



Many people wonder why their hair is still so dry, dull and heavy after using products like Shea Butter, Coconut Oil or Olive Oil. The problem is that the hair has been sealed, so moisture can not get in or out of the hair.  You need to use a Hydrator FIRST!

Hydrating vs. Moisturizing the Hair

What’s the Difference?

So many people don't know the difference and we use the words interchangeably, but they are very different and our hair pays the price for our miseducation.


Hydrating the Hair- The process of using humectants, proteins, amino acids and critical vitamins that penetrate the hair fiber infusing and improving the absorption of water and nutrients so that the hair holds and retains moisture.


Moisturizing the Hair- The process of using butters and oils to coat the OUTER surface of the hair fiber sealing and locking down the hair shaft so moisture can not get in or out of the fiber.  


Simply Put….FIRST you HYDRATE the hair to penetrate, absorb & nourish the hair from within. THEN you seal and lock down the hair shaft with a MOISTURIZER to keep the moisture in the hair.


Hydrators are products unlike Shea Butter or Coconut oil ALONEthat are scientifically blended with essential vitamins, proteins, amino acids & humectants that help in the absorption & retention of water and moisture in the hair shaft.



Coconut Oils, Olive Oil, Shea Butter are not Hydrators, though they are good moisturizers or sealants. They sit on top of the hair shaft versus penetrating and depositing nutrients into the hair fiber. You will use a moisturizer AFTER  the hair has been thoroughly hydrated to seal and lock in the nutrients.


Simply put..your hair needs to be hydrated to be healthy, soft, growing and to help your hair have more elongation, definition and popping curls.  Hydrated hair is healthy hair. Hydrated Hair is Sexy!

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