I really miss their old formula but the new formula just as the old formula did keeps my hair, so moisturized. My hair losers moisture very quickly. I have to add more moisture to it about every 3 days. This product does was it states. I can go almost a week Without having to re-moisturize my hair… this is awesome. Even though I have fine hair, I prefer in my hair prefers heavier products it does better, because this is a light product. I do double up on it that’s why I go through so much! . I have been using it ( off and on) since I’ve gone natural, which was about in 2013. I always come back!! This is how you can tell that it is loaded with moisture if water could become a cream this product would be at by the time I finish doing my twists. My fingertips are wrinkled just like they would be if I was in the bath for a long time ,that’s how much moisture/hydration is in this product. I REALLY like it!!!