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What’s a Hydrator? Hydrators are products unlike Shea Butter or Coconut oil that are scientifically blended with essential vitamins, proteins, amino acids & humectants that help in the absorption & retention of water and moisture in the hair shaft. NOT HYDRATORS: Coconut Oils, Olive Oil, Shea Butter are not Hydrators, though they are good moisturizers or sealants. They sit on top of the hair shaft versus penetrating and depositing nutrients into the hair fiber. You will use a moisturizer AFTER  the hair has been thoroughly hydrated to seal and lock in the nutrients. Simply put..your hair needs to be hydrated...

Hydrating vs. Moisturizing the Hair What’s the Difference? Hydrating the Hair- The process of using humectants, proteins, amino acids and critical vitamins that penetrate the hair fiber infusing and improving the absorption of water and nutrients so that the hair holds and retains moisture. Moisturizing the Hair- The process of using butters and oils to coat the OUTER surface of the hair fiber sealing and locking down the hair shaft so moisture can not get in or out of the fiber.   Simply Put….FIRST you HYDRATE the hair to penetrate, absorb & nourish the hair from within. THEN you seal...

Whether your hair strands are wavy, curly, kinky, S-shaped or Z-shaped, all those curves hinder your scalp's natural oils from reaching the ends of your hair. Why so Dry?!? Whether your hair strands are wavy, curly, kinky, S-shaped or Z-shaped, or combinationed; all those curves hinder your scalp's natural oils from reaching the ends of your hair.   Everyone's scalp produces lubricating oils, called sebum. However, the oil has a much more challenging time navigate its way down the zigs and zags, twists and turns of wavy, curly and kinky textured hair fiber.     Without the natural oils coating and...